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Steve hunt's avatar

Thanks for this. There's an old gag: "Everyone thinks they have a book in them ...

and for most people that's the best place for it". I think the truth is that a lot of publishers and a lot of professionals really don't know what's going to be successful. This applies to books and movies.

In the book "Adventures in the Screen trade", the author William Goldman emphasised the point

with: "Nobody knows anything".

There's something about real books, real magazines, newspapers that give them some gravitas that you don't get with purely online content. During the Covid crazyness the monthly paper

"The Light" was set up by a couple of musicians ... with £5k. At it's peak it had a readership of

over 300k. It's still going now with a readership of about 100k.

The book "Chicken Soup for the Soul" by Jack Canfield and Mark Hansen got turned down

144 times by different publishers. They kept plugging away because extracts of the book were

getting rave reviews from attendees at their face-to-face seminars. They were confident they

would ultimately be successful.

145th time lucky ... the "Chicken Soup" series has sold over 500 million copies, with 250 titles, translated into 43 languages and sold in over 100 countries.

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